CAPSULE ICONS

BY NADINE NAUE

A Quarterly Style Membership

BRIEF: Bring to life CAPSULE ICONS a Style Membership focused around seasonality, the ebb and flow of life, and the curated items (wardrobe + beyond) which make life better and more beautiful.

OFFER: Seasonal Essentials for a Beautiful Life. Wardrobe Icons Only. To reinforce Nadine’s core philosophy of Fewer Better Pieces.

EXECUTION: Capsule Icons needed to seamlessly blend into Nadine Naue brand universe yet still feel like a distinct product. So we rooted the brand colors and fonts in Nadine’s current brand but used them in variation different to her core brand. Capsule Icons itself has a new font and logo.