NADINE NAUE

PERSONAL STYLIST | CAPSULE WARDROBE EXPERT

STYLE SIMPLIFIED

BRIEF: UP-LEVEL! Needs a Brand + Digital Identity to reflect the Up-level of Nadine's Brand + business.

OFFER: Fewer Better Pieces: Simplify and bring impeccable style, using personally tailored, fun and interesting Capsule Wardrobes.

EXECUTION: To illustrate Nadine's philosophy that CAPSULE WARDROBES ARE A LIFESTYLE AND SHOULD BE AS INTERESTING AS YOU ARE. We used simplified, focused and paired back aesthetics to bring the Brand to life digitally: a Tonal, clean slate, color palette with a bold saturated lava color pop; Font that is elegant + slightly ornate; Layout using negative space for impact.