trisha will

PERSONAL STYLIST + MENTOR

BECOME THE YOU, YOU HAVE ALWAYS ENVISIONED

BRIEF: Trisha was ready to move from style influencer into personal stylist. And needed to professionalize her brand and image.

OFFER: Helping professionals, men + women (of color), take over the narrative of their life and become the person they have always envisioned using Style as a way to be seen, open doors and show up authentically.

EXECUTION: Trisha’s authority is her ability to bring style as a tool to her community of color, to help them show up professionally and break through glass ceilings. So we needed to professionalize her while maintaining her incredible energy. We struck a delicate balance between clean, professional, motivational speaker and fashion. The color palette did most of the heavy lifting for impact pairing lavender and electric orange. The font and logo flower tip a hat to her Caribbean heritage. The rest we kept clean and straight forward to make the brand C-suite appropriate.