NARCISSUS

by NATALYA MARKOVA

PERSONAL STYLIST | LIFE.STYLE COACH | METAPHYSICAL READER

A RECKONING OF OUR DEVINE BEAUTY

BRIEF: In creating Natalya’s business we needed to find a through-line of all of her experience, weaving it seamlessly together in her offer. STYLIST | READER + MYSTIC | ARTIST | COACH | INTERIORS.

OFFER: A transformational experience that works from the inside out, using style and metaphysical methods, to align you with your most beautiful life.

EXECUTION: First we chose the name, Narcissus, as a way to illustrate the power of falling in love with our reflection again, to see ourselves as beautiful and to be incredibly cheeky. Reclaiming the negative from vanity to self love. With the Logo, we wanted to illustrate energy + auras, using colored orbs as symbols of our very energy. The palettes is a beautiful array of soft pastels using eggplant as our grounding color and for all copy, purposefully avoiding black. Her imagery needed to convey Natalya as a chic sage. As if MoMA were doing a retrospective of the Spiritualists through the lens of modernism.