SORT & STYLE

JULIA NAUER

PERSONAL STYLIST

MINIMIZE YOUR CLOSET. MAXIMIZE YOUR STYLE

BRIEF: Julia Nauer created Sort & Style to “Reframing” Shopping and getting dressed. Take the stress out of shopping. Make every aspect of your wardrobe easy, enjoyable and better looking.

OFFER: MAKE GETTING DRESSED EASY! Sort & Style focuses on editing & adding to your closet in a thoughtful way. Life is complicated enough! Let’s simplify your style!

EXECUTION: For Sort & Style we wanted there to be a balance of timelessness and relevancy with a punch of fun and energy. so we opted for a typography that feels like a Princess Diana sweatshirt. References to 80s/ 90s country club aesthetics. the color palette is in soft neutrals with a color play of Kelly green and watermelon pink to add the right touch of playfulness & vivaciousness.